A three-part series on the rise and fall of MongoDB within startups published in 2017.
Why Did So Many Startups Choose MongoDB?
NoSQL databases were the future. MongoDB was the database for “modern” web engineers and used by countless startups. What happened?
Startup Engineers and Our Mistakes with MongoDB
MongoDB got rave reviews for its usability. But other features mattered too when choosing a database for a growing startup.
The Marketing Behind MongoDB
Countless NoSQL databases competed to be the database of choice. MongoDB’s marketing strategy helped it become the winner.
Hacker News comments for the pieces above can be found here, here, and here.
Additional Reading: Notes from my Research and Select Excerpts
Interview: Chatting with Eliot Horowitz, MongoDB’s Founding CTO
Interview: Chatting with Eliot Horowitz, MongoDB’s Founding CTO on Marketing